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Towards new cognitive foundations for survey research
Müller, Karl H., 13.11.1953- ; Toš, Niko
This article will focus on the rapidly widening cognitive-science landscapes and their potential impact for fresh perspectives on survey research. More ambitiously, the article wants to explore new ...foundations for survey research which are based on current advances within the broad domains of the cognitive sciences. In essence, the article wants two establish four major claims. First, over the last decades survey research has reached its point of perfection and, given the quality standards of European data collections like the European Social Survey (ESS), can be improved further only marginally. Second, survey research in its current form is characterized by various forms of incompleteness which, however, cannot be re-solved within the contemporary boundaries of survey research. Third, the expanding field of the cognitive sciences should be considered as the most relevant background knowledge for survey research in all its aspects, starting from the design of questionnaires to the actual fieldwork-procedures and to the analysis of survey data. Fourth, shifting to a cognitive science background should have a highly significant aspect of re-shaping survey research and for alternative paths for survey designs which, so far, have hardly been explored.
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