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  • Reputation as matching identities and images : extending Davies and Chun's (2002) research on gaps between the internal and external perceptions of the corporate brand
    Tkalac Verčič, Ana ; Verčič, Dejan
    Source: Journal of marketing communications. - ISSN 1352-7266 (Vol. 13, no. 4, Dec. 2007, str. [277]-290)
    Type of material - article, component part
    Publish date - 2007
    Language - english
    COBISS.SI-ID - 30326365
    DOI

source: Journal of marketing communications. - ISSN 1352-7266 (Vol. 13, no. 4, Dec. 2007, str. [277]-290)
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