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13.
Blagovna znamka oljčnega olja Slovenske Istre
Lovrečič, Janja ; Mattias, Natalia
Ugotoviti sva želeli, kakšno je povcpraševanje po oljčnem olju v Sloveniji, predvsem pa na območju Primorja, kjer je oljka doma. Zanimalo naju je, če bi bili potrošniki pripravljeni kupovati oljčno ...olje s kakovostno slovensko blagovno znamko, kakšna je poraba oljčnega olja pri nas, kjer kupujejo oljčno olje, poznavanje zdravilnih lastnosti in ali menijo, da se o tem dovolj govori. Za pridobitev potrebnih podatkov sva uporabili primarno raziskavo trga - anketo in intervju. Uporabili sva tudi sekundarno metodo. Vzorec, ki sva ga izbrali, je obsegal 500 naključno izbranih anketirancev iz 6 različnih regij v Sloveniji. Povpraševanje po oljčnem olju je veliko in ljudje bi bili pripravljeni kupiti oljčno olje Slovenske Istre z blagovno znamko.
Type of material - research report
; adult, serious
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