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Problematika slovenskega marketinškega izrazjaŠesek, Lara ; Golob, Urša, 1977-Hiter razvoj v Sloveniji relativno mlade marketinške stroke je v zadnjih desetletjih v slovensko marketinško izrazje prinesel mnoge jezikovne težave. Cilj članka je opozoriti na te težave, ... ovrednotiti terminološko zmedo in ugotoviti, na kakšen način bi lahko prešli terminološka neskladja in pristopili k izdelavi slovenskega marketinškega terminološkega slovarja. Pregled trenutnega stanja na področju izrazja je pokazal, da sta problematični uporaba različnih izrazov za poimenovanje iste vsebine in uporaba istih izrazov za različne vsebine. Glavni razlog za to niso le nedefinirani izrazi, temveč tudi izrazi, ki imajo več različnih definicij, kar pripelje do nerazumevanja izrazov in posredno tudi nerazumevanja marketinškega delovanja. Pomanjkanje znanstvenih marketinških tekstov v slovenščini in velika neenotnost v marketinškem izrazju v prispevkih praktikov še povečata zmedo. Značilna so tudi nesoglasja v rabi izrazja s strani različnih slovenskih fakultet, neenotnost v poimenovanju marketinških funkcij v podjetjih in neskladna uporaba izrazja v različnih društvih, povezanih z marketingom.Source: Akademija MM : slovenska znanstvena revija za trženje. - ISSN 1408-1652 (Letn. 11, [št.] 20, 2012, str. 12-23)Type of material - article, component partPublish date - 2012Language - slovenianCOBISS.SI-ID - 31860317
Author
Šesek, Lara |
Golob, Urša, 1977-
Topics
Slovenščina |
Slovenian language |
Trženje |
Marketing |
Terminologija |
Terminology |
Terminološki slovarji |
Subject dictionaries
source: Akademija MM : slovenska znanstvena revija za trženje. - ISSN 1408-1652 (Letn. 11, [št.] 20, 2012, str. 12-23)
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Šesek, Lara | |
Golob, Urša, 1977- | 28675 |
Source: Personal bibliographies
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