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Corporate communication : a marketing viewpointPodnar, KlementType of material - scientific monograph ; adult, seriousPublication and manufacture - London ; New York : Routledge, 2015Language - englishISBN - 978-1-138-80470-8; 978-1-138-80472-2; 978-1-315-75278-5COBISS.SI-ID - 32876381
Author
Podnar, Klement
Topics
Organizacijsko komuniciranje |
Communication in organizations |
Korporativna identiteta |
Corporate identity |
Celostna podoba podjetja |
Corporate image |
Tržno komuniciranje |
Marketing communication |
trženje |
komuniciranje |
poslovno komuniciranje |
identiteta podjetja |
blagovne znamke |
kultura podjetja |
medosebni odnosi |
image |
marketing |
communications |
business communication |
corporate identity |
brands |
corporate culture |
interpersonal relations |
image
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Library/institution |
City | Acronym | For loan | Other holdings |
---|---|---|---|---|
FSS, J. Goričar Central Social Sciences Library, Ljubljana | Ljubljana | ODKLJ |
outside loan 2 cop.
reading room 1 cop. |
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Podnar, Klement | 21606 |
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