ALL libraries (COBIB.SI union bibliographic/catalogue database)
13.
Mining the IMC term-scape [Elektronski vir] : framework of integrated marketing communication field in academic journals
Podnar, Klement ; Golob, Urša, 1977-
This paper explores the scholarly state of the art in the field of integrated marketing communication (IMC). It examines the underlying forces that shape the integrated marketing communication field ...using bibliometric method. It explores themes and trends covered by academic journals through a co-occurrence term maps generated from the Scopus text corpora of its titles, keywords, and abstracts related to integrated marketing communication. Maps, generated form the VOSviewer program reveal a coalescence of concepts related to IMC field and show that IMC is far from being strictly defined field, based on a coherent theoretical foundation.
It was not necessary to add the material to the shelf.
Bibliographic material was successfully added on shelf.
Adding bibliographical material on shelf was not successful.
Material is already on the shelf.
Permalink
URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year
Impact factor
Edition
Category
Classification
JCR
SNIP
JCR
SNIP
JCR
SNIP
JCR
SNIP
Select the library membership card:
DRS,
in which the journal is indexed
Database name
Field
Year
Links to authors' personal bibliographies
Links to information on researchers in the SICRIS system
Subject headings in COBISS General List of Subject Headings
Select pickup location
The material from the parent unit is free. If the material is delivered to the pickup location from another unit, the library may charge you for this service.
