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Advertising : principles and practiceWells, William, 1926- ; Burnett, John, 1944- ; Moriarty, Sandra E., 1943-Type of material - bookPublication and manufacture - London : Prentice-Hall International, cop. 1989Language - englishISBN - 0-13-015249-8COBISS.SI-ID - 35012
Author
Wells, William, 1926- |
Burnett, John, 1944- |
Moriarty, Sandra E., 1943-
Topics
Advertising |
ZDA |
trženje |
ekonomska propaganda |
etika |
agencije |
strategija |
planiranje |
odločanje |
psihologija potrošnika |
odnosi z javnostjo |
sredstva javnega obveščanja |
izbira |
RTV |
tisk |
direktno trženje |
katalogi |
prodaja |
promocija |
efektivnost |
testiranje |
medorganizacijsko trženje |
mednarodno trženje |
pravni vidik |
USA |
marketing |
advertising |
ethics |
agencies |
strategy |
planning |
decision making |
consumer psychology |
public relations |
means of public information |
choice |
Slovenian broadcasting |
press |
direct selling |
catalogues |
sales |
sales promotion |
efficiency |
testing |
intercompany marketing |
international marketing |
legal aspect
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Library/institution |
City | Acronym | For loan | Other holdings |
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EF, Central Economic Library, Ljubljana | Ljubljana | CEKLJ |
outside loan 2 cop.
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Wells, William, 1926- | ![]() |
Burnett, John, 1944- | ![]() |
Moriarty, Sandra E., 1943- | ![]() |
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