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Intimni mediji in generacijska struktura občutenja : personalizirano, fragmentirano, razpršeno
Luthar, Breda ; Pušnik, Maruša
Članek utemeljuje pristop k raziskovanju občinstva, ki temelji na analizi artefaktnega, prostorskega, časovnega in senzoričnega vidika medijske potrošnje ter se pri tem naslanja na t. i. teorijo ...medija in teorijo prakse v sociologiji. V drugem delu interpretira rezultate kvalitativne empirične študije o vsakdanji uporabi medijske tehnologije mladih, starih med 19 in 29 let. Ugotavlja, da v okoliščinah, v katerih so digitalni mediji kolonizirali vse sfere družbenega življenja in kjer je online družabnost v celoti naturalizirana, prihaja do stalne omrežene povezanosti in komunikacijskih praks premikanja uporabnikov po različnih medijih, ki so izrazito fragmentirane in razpršene. Analiza dnevnikov medijske potrošnje je pokazala, da je prišlo do radikalne mediatizacije, ki igra pomembno vlogo v spremembi generacijske strukture občutenja.
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