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  • Strategic communication as an emerging interdisciplinary paradigm
    Werder, Kelly Page ...
    This study explores future directions in strategic communication scholarship by examining the emergence of strategic communication through the lens of interdisciplinary science. The disciplinary ... status of strategic communication is described through a content analysis of manuscripts published in the International Journal of Strategic Communication since its inaugural issue in 2007 (N = 207). Results reveal positive trends in research productivity, authorship, and globalization of the discipline over an 11-year period. However, analysis of the methodological and theoretical attributes of strategic communication scholarship suggests that more interdisciplinary research is needed. This study proposes definitional refinements that may strengthen the consistency of purpose among strategic communication scholars for future research and theory building. In addition, this study proposes that scholars embrace an interdisciplinary worldview to further the development of strategic communication as a unique and innovative domain of study in the future
    Source: International journal of strategic communication. - ISSN 1553-118X (Vol. 12, no. 4, 2018, str. 333-351)
    Type of material - article, component part
    Publish date - 2018
    Language - english
    COBISS.SI-ID - 35727709
    DOI

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