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The diffusion of innovations : a communication science perspective"This book brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process. Using approaches ranging from mathematical modeling and ... multidimensional scaling to network analysis and agent-based modeling, chapters critically examine the current theoretical and methodological approaches in diffusion research and present novel ways to understand the process. Each chapter expands the scope of diffusion theory and lays the groundwork for the next generation of scholarship. The book is a must-read for anyone wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, policy makers, and individuals and organizations working on changing the status quo."--PublisherType of material - proceedings ; adult, seriousPublication and manufacture - New York : Peter Lang, cop. 2011Language - englishISBN - 978-1-4331-1083-2COBISS.SI-ID - 35880029
Other authors
Vishwanath, Arun |
Barnett, George A.
Topics
Razširjanje inovacij |
Diffusion of innovations |
Komuniciranje |
Communication |
Technological innovations |
Inovacije |
Innovations |
Komunikacijska tehnologija |
Communication technology |
Informacijska znanost |
Information science |
Difuzija (fizika) |
Diffusion
Library/institution |
City | Acronym | For loan | Other holdings |
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FSS, J. Goričar Central Social Sciences Library, Ljubljana | Ljubljana | ODKLJ |
restricted loan – outside loan 1 cop.
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Shelf entry
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Vishwanath, Arun | |
Barnett, George A. |
Source: Personal bibliographies
and: SICRIS
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