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Ravnanja postmodernega posameznika - racionalna in odgovorna? [Elektronski vir] = Postmodern leveling of individual - rational and responsible?
Stare, Janez, 1967- ; Buzeti, Jernej
V sodobnem kapitalizmu je posameznik vsakodnevno izpostavljen množici izdelkov, ki s pomočjo marketinškega aparata včasih agresivno, drugič pa subtilno in nezavedno,ustvarjajo ter spodbujajo pri ...posamezniku željo po nakupu izdelkov. Ideja in želja kapitalizma je ravno v tem, da potrebuje ljudi,ki se v največji meri vključijo v potrošnjo in to brez trenj, po svobodni odločitvi. Posameznik je spodbujen in vključen v dejanja množične potrošnje, toda vprašanje je ali je sposoben tudi presoditi kdaj je potrebno ravnati racionalno in odgovorno. Takšna ravnanja so pomembna ves čas, še posebej pa takrat, ko potrošniška dejanja ustvarjajo negativne posledice v družbi in okolju. Prispevek se osredotoča na ravnanja posameznika v sodobnem kapitalizmu in na dileme racionalnih in odgovornih ravnanj posameznika v potrošniki družbi.
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