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13.
Žanrski pristop k analizi poslovnih e-sporočil
Nidorfer, Mojca
Elektronska sporočila sodijo k večkodnim sporočilom, zato mora tem okvirom slediti tudi analiza diskurza in upoštevati, da se v elektronskih sporočilih združujejo elementi pisnega prenosnika, ...računalniško oz. elektronsko posredovane komunikacije in govorjenega jezika. Za analizo diskurza tovrstnih besedil je primeren žanrski pristop, ki temelji na široki obravnavi diskurza, saj ga obravnava kot besedilo, žanr, družbeno dejavnost in prakso diskurzivnih skupnosti. V slovenščini se sicer teorija žanrov ni uveljavila, se pa pojavljajo težnje in potrebe po sistematičnejši in globlji obravnavi diskurza pisnih besedil, ki jih spodbuja tudi intenziven razvoj novih možnosti komuniciranja preko e-pošte.
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