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Market repositioning analysis of a service company [Elektronski vir] : case study
Faganel, Armand
In this paper the analysis of service repositioning is presented, that a vehicles logistic centre has to implement because of market concussions. Short study of company's existing marketing ...strategies and activities, and the analysis of current company's market positioning are displayed. Approaches toward existing business partners and potential customers are analized in detailed analysis. Potential customers are segmented into two groups: customers on business to business market and on consumer market in which the company is only emerging. A suitable marketing strategy is proposed for every identified market segment to achieve best business results for company's sustainable development, and to increase market share both in business to business market, and in consumer market.
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