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Services marketing : people, technology, strategyLovelock, Christopher H.Type of material - textbookEdition - 4th ed.Publication and manufacture - Upper Saddle River (New Jersey) : Prentice Hall, cop. 2001Language - englishISBN - 0-13-017392-4COBISS.SI-ID - 433367
Author
Lovelock, Christopher H.
Topics
Professions |
Marketing |
Service industries |
Marketing |
Storitve |
Zagotavljanje |
Učbeniki za visoke šole |
Storitve |
Profesionalizacija |
Poklicne kvalifikacije |
Učbeniki za visoke šole |
Industrijski marketing |
Management |
Učbeniki za visoke šole |
Marketing |
Storitvene dejavnosti |
Usluge |
Učbeniki za visoke šole |
trženje |
marketing |
storitve |
servisi |
vrednotenje |
vodenje |
poslovodni delavci |
poklicna uspešnost |
strategija |
strategija trženja |
trg |
cene |
dodana vrednost |
potrošnik |
komuniciranje |
kvaliteta
Library/institution |
City | Acronym | For loan | Other holdings |
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Faculty of Economics and Business, Maribor | Maribor | EPF |
outside loan 1 cop.
|
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University of Primorska University Library | Koper - Capodistria | UPUK |
outside loan 1 cop.
|
Shelf entry
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Lovelock, Christopher H. |
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