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Analiza prodaje vzmetnic in postelj podjetja Meblo Jogi d.o.o. od leta 1995 do leta 2003 : diplomska nalogaMartinuč, MihaPodjetje Meblo Jogi je po razpadu bivše Jugoslavije skoraj v celoti izgubilo veliko južno tržišče z dvajset milijoni potencialnih relativno nezahtevnih kupcev. Izjema je bila Hrvaška, ker meji s ... Slovenijo in so zaradi tega transportni stroški najnižji. Ker jim domače že zasičeno tržišče ni omogočalo širitve in večjega dobička, je moralo podjetje prodajo širiti na druga (zahodna) trišča. Ugotovili smo, da se je prelom zgodil leta 1998, ko je prodaja na (večinoma zahodnem) tujem trgu presegla prodajo na domačem. Realizacija na domačem trgu je znašala priblino 760 mio SIT, na tujem trgu pa priblino 850 mio SIT. V naslednjih letih se tako prodaja na domačem trgu ni večala, prodaja na tujem, pa je narasla približno za 2 krat. Glavni državi uvoznici sta Italija in Avstrija. Izvažajo pa tudi na Poljsko, Češko, Ukrajino,Rusijo, Džibuti ter druge države. Prodaja v republike bivše Jugoslavijese od razpada še danes ni v celoti opomogla. Podjetje so razširili na novo lokacijo, izdelkom (vzmetnicam in posteljem) so povečali asortiman in dvignili kakovost ter zmanjšali stroške in čas izdelave. Pridobili so razne certifikate o kakovosti in ustreznosti. Tako smo posledično ugotovili, da je podjetju uspel velik podvig.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Nova Gorica : [M. Martinuč], 2005Language - slovenianCOBISS.SI-ID - 450043
Author
Martinuč, Miha
Other authors
Bergant, Bogomil
Topics
diplomske naloge |
vzmetnice |
postelje |
podjetje |
preoblikovanje podjetja |
prodaja
Library/institution |
City | Acronym | For loan | Other holdings |
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University of Nova Gorica | Nova Gorica | PNG |
outside loan 1 cop.
reading room 1 cop. |
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Martinuč, Miha | |
Bergant, Bogomil | 08861 |
Source: Personal bibliographies
and: SICRIS
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