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The effectiveness of dual branding in the agricultural sector [Elektronski vir]Bisschoff, Christo A. ; van Staaden, Hendrik P. ; Buys, AmarezaSource: Managing global transitions [Elektronski vir] : international research journal. - ISSN 1854-6935 (Vol. 11, no. 1, 2013, str. 79-110, 113)Type of material - e-article ; adult, seriousPublish date - 2013Language - englishCOBISS.SI-ID - 4811991
Author
Bisschoff, Christo A. |
van Staaden, Hendrik P. |
Buys, Amareza
Topics
corporate identity |
marketing strategy |
dual branding |
mono-branding |
market awareness |
market awareness |
identiteta podjetja |
tržne strategije |
blagovne znamke |
dvojno označevanje |
enojno označevanje |
tržno zavedanje |
tržno zavedanje

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Bisschoff, Christo A. | ![]() |
van Staaden, Hendrik P. | ![]() |
Buys, Amareza | ![]() |
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