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Analiza delovanja tekmecev : preusmerjanje k neotipljivim sredstvom
Knez-Riedl, Jožica
Prispevek obravnava nov trend v analizi tekmecev, ki se usmerja na neotipljiva sredstva. Vendar je le-ta treba najprej opredeliti, poiskati primerna merila in načine vrednotenja. Šele ko se seznanimo ...z lastno sestavo neotipljivih sredstev, se je smiselno lotiti primerjalne presoje s tekmeci. Zaradi vsebinskih težav, informacijske zaprtosti in občutljive narave podatkov je pri tem treba upoštevati etični kodeks, protokol in druga nepisana dogovorjena načela. Prednosti je več: hitrejše, sistematično učenje, možnost uporabe drugje preizkušenih načinov, samokritično ocenjevanje dosežkov, in s tem ciljne izboljšave. V primeru analize tekmecev je glavni cilj izboljšava konkurenčnosti.
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