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Analiza trženjskega komuniciranja onkoloških zdravil v EU in ZDA : magistrsko deloČobanović, UrškaType of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [U. Čobanović], 2020Language - slovenianCOBISS.SI-ID - 48523779
Author
Čobanović, Urška
Other authors
Pfajfar, Gregor
Topics
EU |
ZDA |
farmacevtska industrija |
zdravila |
trženje |
poslovno komuniciranje |
oglaševanje |
mednarodne primerjave |
primeri |
Novartis |
EU |
USA |
pharmaceutical industry |
medication |
marketing |
business communication |
advertising |
international comparisons |
cases |
Novartis
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Library/institution |
City | Acronym | For loan | Other holdings |
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EF, Central Economic Library, Ljubljana | Ljubljana | CEKLJ |
reading room 1 cop.
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Čobanović, Urška | ![]() |
Pfajfar, Gregor | 28910 |
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