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Revolucija kontekstnega marketinga [Elektronski vir] : kako motivirati kupce v dobi neomejenih medijev
Sweezey, Mathew
Smo sredi množične medijske revolucije. Ljudje po vsem svetu lahko prvič v zgodovini s povezanimi napravami enostavno ustvarjajo, širijo in konzumirajo vsebine. Ogromen porast medijskega "hrupa", ki ...ga na ta način povzročajo, kliče po spremenjenih pravilih igre. Navkljub temu se nešteto podjetij še naprej zanaša na tradicionalne tržne modele, ob predpostavki, da bodo njihove "kampanje" že nekako omrežile stranke. Knjiga Revolucija kontekstnega marketinga z vsako prebrano stranjo odstira, da se ne bi mogli bolj motiti.
Type of material - handbook
Publication and manufacture - Ljubljana : Frodx, 2021
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