Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations

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Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations

Eisend, Martin ; Kuss, Alfred

Type of material - handbook ; adult, serious

Publication and manufacture - Cham : Springer, 2019

Language - english

ISBN - 978-3-030-10793-2; 978-3-030-10794-9

COBISS.SI-ID - 48895747

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Library/institution	City	Acronym	For loan	Other holdings
Faculty of Economics and Business, Maribor	Maribor	EPF	outside loan 1 cop.

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Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Eisend, Martin
Kuss, Alfred

Source: Personal bibliographies and: SICRIS

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