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Analysis for marketing planningLehmann, Donald R. ; Winer, Russell S.Type of material - textbookEdition - 4th, international ed.Publication and manufacture - Chicago [etc.] : Irwin : McGraw-Hill, 1997Language - englishISBN - 0-256-21442-5; 0-07-115423-XCOBISS.SI-ID - 5039388
Author
Lehmann, Donald R. |
Winer, Russell S.
Topics
Marketing |
United States |
Management |
Marketing |
Strategija |
Združene države Amerike |
Učbeniki za visoke šole |
Marketing |
Management |
Združene države Amerike |
Učbeniki za visoke šole |
Industrijski marketing |
Marketinška strategija |
Konkurenčna prednost |
Učbeniki za visoke šole |
Konkurenca |
Konkurenčni procesi |
Tekmovanja |
Učbeniki za visoke šole |
Potrošniki |
Zadovoljevanje |
Segmentacija trga |
Učbeniki za visoke šole |
Trg |
Tržni položaj |
Potenciali |
Učbeniki za visoke šole |
trženje |
marketing |
strategija trženja |
tržne raziskave |
trg |
predvidevanje |
konkurenca |
tržno planiranje |
operativni plani |
odločanje |
agregati |
proizvodi |
poslovne odločitve |
tržna analiza |
marketing mix |
marketinški splet |
tržni mehanizem |
potrošnik |
ZDA |
učbeniki |
primeri |
case study |
matematični modeli |
matematične metode
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Library/institution |
City | Acronym | For loan | Other holdings |
---|---|---|---|---|
Faculty of Economics and Business, Maribor | Maribor | EPF |
outside loan 1 cop.
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