Trženje v razmerah globalnega poslovanja : diplomska naloga

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Trženje v razmerah globalnega poslovanja : diplomska naloga

Drole, Maja, 1978-

V diplomski nalogi je predstavljena oblika trženja, ki jo narekujejo globalni trendi. V prvem delu gre zgolj za analizo in predstavitev globalnega trženja na podlagi literature in drugih virov. ... Opredeljeni so pojem globalnega trženja, razvoj globalnega trženja, globalno okolje s poudarkom na avtomobilski industriji ter glavni štirje elementi trženjskega spleta. Drugi del se navezuje na uspešno globalno podjetje Iskra Avtoelektrika. V njem je prikazan celoten projekt nastopa Iskre Avtoelektrike na industrijskem sejmu. Sejemski nastop je namreč ena izmed pomembnih oblik komuniciranja na globalnem trgu.

Type of material - undergraduate thesis ; adult, serious

Publication and manufacture - Nova Gorica : [M. Drole], 2006

Language - slovenian

COBISS.SI-ID - 505339

Link(s):
http://www.ung.si/~library/diplome/PTF/30Drole.pdf
Repository of University of Nova Gorica - RUNG

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Author
Drole, Maja, 1978-

Topics
diplomske naloge | marketing | trgovina | avtomobilska industrija | Iskra Avtoelektrika

Availability in libraries

Library/institution	City	Acronym	For loan	Other holdings
University of Nova Gorica	Nova Gorica	PNG	reading room 1 cop.

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Drole, Maja, 1978-
Faganel, Armand	24567

Source: Personal bibliographies and: SICRIS

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