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Ad personalization and the privacy paradox in data-driven marketing communication strategies : master's thesisJovanovska, Maja ; Kralj, Maja, grafik ; Jarm, NejcType of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [M. Jovanovska : M. Kralj : N. Jarm], 2020Language - englishCOBISS.SI-ID - 50893571
Author
Jovanovska, Maja |
Kralj, Maja, grafik |
Jarm, Nejc
Other authors
Žabkar, Vesna
Topics
trženje |
poslovno komuniciranje |
oglaševanje |
osebnost |
zasebnost |
strategija trženja |
raziskave |
analiza |
marketing |
business communication |
advertising |
personality |
privacy |
marketing strategy |
research |
analysis
Library/institution |
City | Acronym | For loan | Other holdings |
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EF, Central Economic Library, Ljubljana | Ljubljana | CEKLJ |
outside loan 1 cop.
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Jovanovska, Maja | |
Kralj, Maja, grafik | |
Jarm, Nejc | |
Žabkar, Vesna | 15495 |
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