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13.
Blagovna znamka Gea College d.d. : diplomsko delo
Čotar, Gregor
GEA College ne bi nikoli niti obstajala, če se v danem trenutku leta 1988 v neki gostilni ne bi zbrali skupaj pravi ljudje z vizijo o ndaljnjem razvoju Slovenije in njenega gospodarstva. V časih, ko ...večina ljudi sploh še ni vedela kaj je podjetništvo, so se ti posamezniki pogovarjali o tem, da bi v Bohinju ustanovili podjetje, katero bi prirejalo seminarje za podjetnike. V letu 2003 sodi GEA College med najboljše poslovne šole v Sloveniji. Do sedaj je njihove programe obiskovalo preko 30.000 slušateljev. Blagovna znamka je v dvanajstih letih postala zelo močna in prepoznavna. Danes se trg visokega šolstva vedno bolj odpira in tudi konkurenca postaja vedno hujša, zato bo potrebno za ohranitev sedanjega vodilnega položaja v prihodnosti veliko postoriti. Tu mislim predvsem na osvežitev celostne podobe, uvedbo novih programov in drugih sprememb, ki bi omogočale, da bo GEA College vedno korak pred drugimi podobnimi inštitucijami, kot je to veljalo do sedaj. O tej tematiki sem tudi pisal v moji diplomski nalogi.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Ajdovščina : [G. Čotar], 2003
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