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Trženja turističnih proizvodov v podjetju Krka Zdravilišča, PE Hoteli Otočec : diplomska naloga
Jarc, Jernej, 1983-
Da bi uspešno obvladovali konkretno povpraševanje in oblikovanje konkurenčne ponudbe, je med vsemi ustreznimi pristopi tudi nujno potrebno oblikovanje tržnih poti in analiziranje le-teh, zato nastopi ...nujnost poznavanja dejavnosti podjetja in njenih kupcev. Pri raziskavah se je potrebno s pomočjo analiz in pregledov na področju povpraševanja in ponudbe srečevati z ugotavljanjem trenutnega stanja na določenem trgu, značilnostmi uporabnikov, trendi povpraševanja ter značilnostmi ponudbe in povpraševanja. Koncept segmentacije lahko razumemo kot način raziskovanja trga, s tem je spoznanje in segmentiranje tržišč osnova za dobro tržno odločanje, kar vodi k boljši uspešnosti podjetja. Hoteli otočec se podrejajo enemu samemu cilju: skozi hotelsko-gostinske, športno rekreativne dejavnosti povrniti, ohraniti in krepiti zdravje gostov in skrbeti za njihovo zadovoljstvo na vsakem koraku.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Bled [i. e.] Novo mesto : [J. Jarc], 2006
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