Principles and practice of marketing

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Principles and practice of marketing

Jobber, David, 1947-

Type of material - book

Edition - 4th ed.

Publication and manufacture - New York ; London : McGraw-Hill Higher Education, 2003

Language - english

ISBN - 007710708X

COBISS.SI-ID - 512385393

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Author
Jobber, David, 1947-

Topics
Marketing | Marketing | Europe | Case studies

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Jobber, David, 1947-

Source: Personal bibliographies and: SICRIS

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