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Tržno komuniciranje v Relax turizmu, d.o.o. : diplomska naloga
Marjanac, Mirjana
V diplomskem delu Tržno komuniciranje v Relax turizmu, d.o.o. smo sem osredotočili na področje tržnega komuniciranja, zlasti na vlogo oglaševanja v izbranem podjetju Relax turizem. Turistična ...agencija Relax vsako leto povečuje svoj promet in število potnikov. Pomembno je, da agencija za promocijo svojih storitev vedno integralno komunicira tako z izbiro lokacij svojih poslovnih enot kot z oblikovanjem sodobnih tiskovin in svoje spletne strani ter se plansko lotevala oglaševanja skozi celotno obdobje svojega poslovanja. Osebna prodaja je zelo dobro organizirana, saj imajo prodajalci turističnih aranžmajev osebne plane. Plačilo prodajalcev so uvedli v letu 2010 in rezultati večje prodaje so bili še isto leto vidni, saj je prodaja narasla.
Type of material - undergraduate thesis
; adult, serious
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