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Možnosti za vključevanje Titove dediščine v sodobno turistično ponudbo : diplomsko deloOšabnik Plemelj, MašaV diplomski nalogi je opisan Tito kot zgodovinska osebnost, ki je močno zaznamovala 20. stoletje. Predstavljena je Titova dediščina kot element turistične ponudbe in zgodbarjenje kot strateško ... trženjsko in operativno komunikacijsko orodje. Ugotovljeno je dejansko stanje turistične ponudbe, narejena je swot analiza in predlogi za vključevanje Titove dediščine v sodobno turistično ponudbo. Namen naloge je ohranjati Titovo dediščino kot dodano vrednost in jo predstaviti v obliki doživljajskega turističnega produkta s pridihom nostalgije iz jugoslovanskega obdobja.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Bled : [M. Ošabnik Plemelj], 2018Language - slovenianCOBISS.SI-ID - 512519030
Author
Ošabnik Plemelj, Maša
Other authors
Kužnik, Lea
Topics
Josip Broz Tito |
dediščina |
zgodbarjenje |
turistična ponudba
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Ošabnik Plemelj, Maša | ![]() |
Kužnik, Lea | 21389 |
Source: Personal bibliographies
and: SICRIS
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