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Poslovni načrt za velnes na kmečkem turizmu Pr' Krevs : diplomsko delo
Jenko, Alenka
Diplomsko delo predstavlja poslovni načrt kot podlago za ustanovitev velneškega centra Pr' Krevs. Poslovna ideja je nastala na osnovi domačije, ki bi jo ponovno oživila in izkoristila njen potencial. ...Namen diplomskega dela je ugotoviti smiselnost ustanovitve centra z dejavnostjo nudenja velneških storitev v kombinaciji s kmečkim turizmom in oceniti ekonomsko upravičenost investicije. V diplomskem delu je podrobno predstavljena ponudba velneškega centra, ki poleg običajnih velneških storitev vključuje tudi razne animacije v tesni navezi s kmečkim turizmom in z naravo. Izsledki tržne raziskave območja Medvod so potrdili, da v okolici ni centrov, ki bi delovali na tem področju, medtem ko je povpraševanje po velneških storitvah veliko. Na osnovi SWOT analize sem izdelala trženjsko strategijo in načrt trženja. Za ugotovitev ekonomske upravičenosti ustanovitve centra sem pripravila finančne projekcije, ki so pokazale, da je ustanovitev ekonomsko upravičena. S pomočjo anketnega vprašalnika in z analizo le-tega sem lažje določila ciljne skupine gostov in pravilno zasnovala ponudbo centra.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Bled : [A. Jenko], 2017
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