Marketing : concepts and strategies

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Marketing : concepts and strategies

Pride, William M. ; Ferrell, O. C., 1943-

Type of material - textbook ; adult, serious

Edition - 9th ed.

Publication and manufacture - Boston [etc.] : Houghton Mifflin Company, cop. 1995

Language - english

ISBN - 0-395-72831-2; 0-395-70746-3; 0-395-71683-7

COBISS.SI-ID - 512587895

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Author
Pride, William M. | Ferrell, O. C., 1943-

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Library/institution	City	Acronym	For loan	Other holdings
University of Novo mesto	Novo mesto	VSUPNM	outside loan 1 cop.

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

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Pride, William M.
Ferrell, O. C., 1943-

Source: Personal bibliographies and: SICRIS

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