Marketing plans for service businesses : a complete guide

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Marketing plans for service businesses : a complete guide

McDonald, Malcolm, 1938- ; Payne, Adrian

Type of material - book ; adult, serious

Edition - 2nd ed.

Publication and manufacture - Oxford ; Burlington (MA) : Elsevier Butterworth-Heinemann, cop. 2006

Language - english

ISBN - 0750-66746-X; 978-07506-6746-3

COBISS.SI-ID - 512635767

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Author
McDonald, Malcolm, 1938- | Payne, Adrian

Topics
marketing | trženje storitev | tržno planiranje | marketinške strategije | trženjski plan

Availability in libraries

Library/institution	City	Acronym	For loan	Other holdings
University of Novo mesto	Novo mesto	VSUPNM	outside loan 2 cop.

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
McDonald, Malcolm, 1938-
Payne, Adrian

Source: Personal bibliographies and: SICRIS

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