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Ocena uresničljivosti poslovne ideje trženja nezahtevnih in enostavnih objektov iz delov celih dreves : diplomsko delo - visokošolski strokovni študij - 1. stopnja = Assessment of the feasibility of the business idea of marketing simple objects from parts of whole trees : B. Sc. Thesis - Professional Study ProgrammesZorko, Matjaž, gozdarV slovenskih gozdovih posekamo veliko lesa, ki ni primerne kakovosti ali dimenzij za uvrstitev med sortimente z višjo ceno. Poslovna ideja, ki jo opisujemo, kot surovino uporablja okrogel les, pri ... čemer zavitost, grčavost in še mnoge druge estetske in funkcijske napake ne razvrednotijo surovine. Z lesom, ki ga izkoristimo na ta način, lahko ustvarimo več dodane vrednosti kakor z lesom, ki ga porabimo za drva. Kot primer dobre prakse na področju rabe manj kakovostnih gozdnih lesnih sortimentov navajamo proizvajalca WholeTrees, ki je leta 2015 prejel nagrado za najinovativnejšo rabo lesa v ZDA. Zanimalo nas je, ali lahko inovacijo prenesemo v slovensko okolje. V diplomski nalogi smo ocenjevali uresničljivost poslovne ideje trženja na slovenskem trgu, kot jo je v ZDA uresničilo podjetje WholeTrees. To smo dosegli s preverjanjem zakonsko pravnih možnosti in možnosti tehnološke uresničljivosti inovacije v Sloveniji ter oceno primernosti slovenskega poslovnega okolja za svojo poslovno idejo. Ugotovili smo, da je ideja zanimiva za podjetja, ki se že ukvarjajo z gradnjo objektov iz okroglega lesa. Ko smo opravili A'WOT-analizo, smo ugotovili, da je ideja zaenkrat še precej tvegana za realizacijo, in sicer z več vidikov, kot so načrtovanje objekta, statična trdnost objekta in vzdržljivost materiala.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [M. Zorko], 2019Language - slovenianCOBISS.SI-ID - 5509542
Author
Zorko, Matjaž, gozdar
Other authors
Šinko, Milan
Topics
enostavni in nezahtevni objekti |
inovacija |
tržni potencial |
A'WOT analiza |
simple objects |
inovation |
market potential |
A'WOT anaysis
Library/institution |
City | Acronym | For loan | Other holdings |
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Slovenian Forestry Institute, Forestry Library, Ljubljana | Ljubljana | GIS |
outside loan 1 cop.
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Zorko, Matjaž, gozdar | |
Šinko, Milan | 10008 |
Source: Personal bibliographies
and: SICRIS
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