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  • Wine queens : understanding the role of women in wine marketing
    Ramšak, Mojca, 1969-
    This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas ... and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also describedin light of marketing approaches used in the wine industry.The book concludeswith a thoughtful chapter on the role of objectification of women in profit seeking
    Type of material - scientific monograph ; adult, serious
    Publication and manufacture - Cham [etc.] : Springer, cop. 2015
    Language - english
    ISBN - 978-3-319-16660-5; 978-3-319-16661-2
    COBISS.SI-ID - 57407842

    Link(s):

    http://dx.doi.org/10.1007/978-3-319-16661-2

    Dostop plačljiv


    DOI

Library/institution City Acronym For loan Other holdings
BF, Department of Agronomy, Ljubljana Ljubljana BFAGR outside loan 1 cop.
Ljubljana City Library Ljubljana MKL outside loan 1 cop.
National and University Library, Ljubljana Ljubljana NUK reading room 1 cop.
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