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MarketingPride, William M. ; Ferrell, O. C., 1943-Type of material - book ; adult, seriousEdition - 14th ed.Publication and manufacture - Boston ; New York : Houghton Mifflin Company, cop. 2008Language - englishISBN - 978-0-618-79970-1; 0-618-79970-2COBISS.SI-ID - 6043955
Author
Pride, William M. |
Ferrell, O. C., 1943-
Topics
marketing |
trženjski koncept |
marketinške strategije |
trženjski plan |
marketinško okolje |
trženjska etika |
družbena odgovornost |
globalni trgi |
mednarodno trženje |
informacijski sistemi |
trženjsko raziskovanje |
kupci |
proizvodi |
distribucija izdelkov |
oglaševanje
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Library/institution |
City | Acronym | For loan | Other holdings |
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Regional and Study Library, Murska Sobota | Murska Sobota | SIKMS |
outside loan 1 cop.
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Shelf entry
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Impact factor
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Pride, William M. | ![]() |
Ferrell, O. C., 1943- | ![]() |
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