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Product managementLehmann, Donald R. ; Winer, Russell S.Type of material - profess. monogrEdition - 3rd ed.Publication and manufacture - New York : McGraw-Hill ; Boston [etc.] : Irwin, cop. 2002Language - englishISBN - 0-07-027549-1COBISS.SI-ID - 6507548
Author
Lehmann, Donald R. |
Winer, Russell S.
Topics
Product management |
proizvodi |
novi proizvodi |
razvoj |
politika izdelka |
pretok blaga |
upravljanje proizvodnje |
manager |
tržno planiranje |
trženje |
marketing |
konkurenčnost |
tržna analiza |
management |
planiranje |
konkurenca |
potrošnik |
analiza |
cene |
oglaševanje |
predvidevanje |
odločanje |
ekonomska propaganda |
promocija |
pospeševanje prodaje |
tržne poti |
storitve |
meritve |
finančna analiza |
products |
new products |
development |
product policy |
commodity flow |
production management |
product manager |
market planning |
marketing |
competitiveness |
market analysis |
management |
planning |
competition |
consumer |
analysis |
prices |
advertising |
forecasting |
decision making |
sales promotion |
marketing channels |
services |
measurements |
financial analysis
Library/institution |
City | Acronym | For loan | Other holdings |
---|---|---|---|---|
Faculty of Economics and Business, Maribor | Maribor | EPF |
outside loan 1 cop.
|
Shelf entry
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