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Zaščita blagovne znamke slaščičarstva Senica : diplomsko deloSenica, InesV diplomskem delu smo predstavili pravne temelje in postopek za zaščito industrijske lastnine, s poudarkom na zaščiti blagovne znamke. Primer registracije znamke smo izvedli za podjetje Slaščičarstvo ... Senica. S predhodno potrditvijo logotipa smo dopolnili dokumentacijo podjetja. Za podjetje smo oblikovali nove šablone z logotipom, ki se že uporabljajo pri nekaterih njihovih produktih (sladice, napitki). To prispeva k večji prepoznavnosti njihovih produktov ter jih ščiti pred posnemovalci, vse skupaj pa prispeva h krepitvi pripadnosti in ponosa zaposlenih v podjetju. Vse omenjeno so tudi najpogostejši razlogi, ki so jih kot vzrok za zaščito znamke prepoznali v drugih podjetjih. Analizirali in primerjali smo grafične podobe slovenskih in avstrijskih podjetij. V delu so predstavljeni tudi povzetki nekaterih sporov povezanih z blagovnimi znamkami. Naloga lahko služi kot priročnik, v katerem so zbrani in prikazani postopki zaščite in uvedbe nadzora nad uporabo blagovne znamke.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Maribor : [I. Senica], 2021Language - slovenianCOBISS.SI-ID - 66023427
Author
Senica, Ines
Other authors
Poštuvan, Vesna |
Kodrun, Klavdija, 1982-
Topics
blagovna znamka |
zaščita |
zakonodaja |
slaščičarne |
mala podjetja |
trademark |
protection |
legislation |
confectionery |
small business
Library/institution |
City | Acronym | For loan | Other holdings |
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Education Centre Piramida, Maribor | Maribor | ZIVSMB |
reading room 1 cop.
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Senica, Ines | |
Poštuvan, Vesna | 12586 |
Kodrun, Klavdija, 1982- |
Source: Personal bibliographies
and: SICRIS
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