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Analiza spletne prodajalne ZKP RTV SlovenijaZajc, Nastja, 1992-Ključna naloga vsake spletne trgovine je zadovoljiti potrebe uporabnikov ter poskrbeti, da bo njihova uporabniška izkušnja čimbolj prijetna in pozitivna. Za doseganje uspešnosti in pozitivne ... uporabniške izkušnje pa je potrebno skrbno načrtovanje vsakega koraka, ki ga opravi uporabnik trgovine - od vstopa v trgovino do zaključka nakupa. V magistrski nalogi smo opravili ekspertno študijo, kjer smo primerjali spletne trgovine ZKP RTV Slovenija, Big Bang in Hartman. Ugotovili smo, da je v spletni trgovini Big Bang največ prisotnih kriterijev, ZKP RTV Slovenija pa se je izkazala za trgovino, kjer kriteriji največkrat niso prisotni. Poleg ekspertne študije pa smo izvedli tudi spletno anketo, s katero smo pridobili mnenja kupcev v trgovini ZKP RTV Slovenija, ki so svojo uporabniško izkušnjo delili takoj po opravljenem nakupu. Izkazalo se je, da si uporabniki najbolj želijo sprememb glede možnosti plačila po povzetju, ustreznejšega opisa izdelkov, komentiranja in ocenjevanje le-teh ter prisotnosti spletne trgovine na socialnih omrežjih.Type of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [N. Zajc], 2018Language - slovenianCOBISS.SI-ID - 67905634
Author
Zajc, Nastja, 1992-
Other authors
Pisanski, Jan
Topics
spletne trgovine |
spletni nakup |
primerjava spletnih trgovin |
ekspertna študija |
analiza spletne trgovine |
uporabniška izkušnja |
ZKP RTV SLO |
bolonjske magistrske naloge
Library/institution |
City | Acronym | For loan | Other holdings |
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Faculty of Arts, Central Humanities Library, Lj. | Ljubljana | FFLJ |
outside loan 2 cop.
reading room 2 cop. |
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National and University Library, Ljubljana | Ljubljana | NUK |
reading room 1 cop.
|
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Zajc, Nastja, 1992- | |
Pisanski, Jan | 28237 |
Source: Personal bibliographies
and: SICRIS
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