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Preučevanje nakupnega vedenja slovenskih kupcev kuhinj : diplomsko delo = The analysis of the purchase behaviour of slovenian kitchen buyers : B. Sc. thesisPršlja, AnaOdločitev za nakup kuhinje ni več le večja investicija, temveč je postala odločitev za izboljšanje kakovosti bivanja in enostavnejše življenje. Kuhinja se je poleg uživanja hrane, razvila v prostor ... za druženje in pogovore, mesto za učenje in ustvarjanje novih spominov. Zato nas je zanimalo, kateri dejavniki so najbolj odločilni pri nakupu kuhinje. Z anketiranjem potencialnih kupcev smo ugotovili, da so zanje najpomembnejši kvaliteta, cena in stil kuhinje. Z AHP metodo smo ugotavljali, kaj o tem menijo prodajalci kuhinj. Po njihovem mnenju so najpomembnejši dejavniki, ki vplivajo na odločitve kupcev, image proizvajalca, kvaliteta izdelave in materiala ter dejanska cena.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [A. Pršlja], 2021Language - slovenianCOBISS.SI-ID - 76791299
Author
Pršlja, Ana
Other authors
Oblak, Leon, 1966- |
Jošt, Matej, lesar |
Grošelj, Petra
Topics
cena |
kvaliteta |
trženje |
nakup |
kupec |
nakupno vedenje |
dejavniki |
price |
quality |
marketing |
purchase |
purchasing behavior |
factors
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Library/institution |
City | Acronym | For loan | Other holdings |
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BF, Department of Wood Science and Technology, Lj. | Ljubljana | BFLES |
reading room 1 cop.
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
---|---|
Pršlja, Ana | ![]() |
Oblak, Leon, 1966- | 13400 |
Jošt, Matej, lesar | 24295 |
Grošelj, Petra | 20691 |
Source: Personal bibliographies
and: SICRIS
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