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  • Artificial intelligence as an enabler of B2B marketing : a dynamic capabilities micro-foundations approach
    Mikalef, Patrick ; Conboy, Kieran ; Krogstie, John
    Source: Industrial marketing management. - ISSN 0019-8501 (Vol. 98, Oct. 2021, str. 80-92)
    Type of material - article, component part ; adult, serious
    Publish date - 2021
    Language - english
    COBISS.SI-ID - 78508547
    DOI