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Retail management : a strategic approachBerman, Barry, ekonomist ; Evans, Joel R.Type of material - textbookEdition - 9th, international ed.Publication and manufacture - Upper Saddle River (New Jersey) : Pearson : Prentice Hall ; [Harlow (Essex)] : Pearson Education International, cop. 2004Language - englishISBN - 0-13-123028-XCOBISS.SI-ID - 7856412
Author
Berman, Barry, ekonomist |
Evans, Joel R.
Topics
Retail trade |
Management |
Human resource management |
Retail selling |
Retail trade |
Buying |
Retail trade |
Non-store retailinig |
Retail trade |
Web sites |
Marketing |
Trgovina na drobno |
Marketing miks |
Učbeniki za visoke šole |
Študije primerov |
Marketing |
Marketinška strategija |
Prodajni kanali |
Učbeniki za visoke šole |
Študije primerov |
Svetovni splet |
Elektronska trgovina |
Nekonvencionalni pristop |
Učbeniki za visoke šole |
Marketing |
Tržni odnosi |
Tržna miselnost |
Učbeniki za visoke šole |
Študije primerov |
Marketing |
Potrošniški interesi |
Distribuirani sistemi |
Učbeniki za visoke šole |
Študije primerov |
Trgovina |
Prodaja na drobno |
Ključne besede |
Učbeniki za visoke šole |
Trgovina |
Implementacija |
Tržno planiranje |
Učbeniki za visoke šole |
Potrošniki |
Ciljani skrining |
Vedenjski vzorci |
Učbeniki za visoke šole |
Potrošniki |
Identifikacija |
Razumevanje |
Učbeniki za visoke šole |
Management |
Človeški viri |
Dimenzioniranje |
Učbeniki za visoke šole |
prodaja na drobno |
trgovina |
lokacija |
trgovske družbe |
institucije |
trgovanje |
prodaja na debelo |
spremembe |
prodaja |
potrošnik |
identiteta |
varstvo potrošnikov |
psihologija potrošnika |
cilj |
uporaba človeških zmogljivosti |
človeški potencial |
operativni management |
tržne poti |
promocija |
medorganizacijsko trženje |
WWW |
uporaba računalnika |
potrebe |
trg |
segmentacija |
image |
strategija trženja |
controlling |
marketing mix |
marketinški splet |
trženje |
nabava |
poslovne odločitve |
blagovne znamke |
politika cen |
prodajna cena |
komuniciranje |
oglaševanje |
ekonomska propaganda |
storitve |
uspešnost poslovanja |
elektronsko poslovanje |
kariera |
poklicna uspešnost |
učbeniki |
case study |
primeri
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Library/institution |
City | Acronym | For loan | Other holdings |
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Faculty of Economics and Business, Maribor | Maribor | EPF |
outside loan 1 cop.
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Berman, Barry, ekonomist | ![]() |
Evans, Joel R. | ![]() |
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