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Jezik in slog besedil v oglaševanju : slovenski in angleški oglasi v tiskanih medijih : diplomska seminarska nalogaMarjanović, SaraPričujoča diplomska seminarska naloga obravnava jezikovno in slogovno primerjavo izbranih slovenskih in angleških oglasov v časopisih in revijah. V prvem delu so predstavljeni teoretični vidiki ... oglaševanja in opisane značilnosti oglasnega besedila. Sledi kratek oris zgodovine oglaševanja v tisku s prvim oglaševalnim besedilom in prvim časopisnim oglasom v slovenskem in angleškem prostoru. V drugem delu naloga definira vprašanje merila besedilnosti in pribesedilnosti, oglaševalskega namena in načina oglaševanja. Analiza slovenskih in angleških oglasov je narejena na podlagi uvrstitve oglasov slovenskega medijskega strokovnjaka Toma Korošca glede na določen oglaševalski namen in način oglaševanja.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [S. Marjanović], 2021Language - slovenianCOBISS.SI-ID - 83501059
Author
Marjanović, Sara
Other authors
Orel Kos, Silvana
Topics
prevajanje |
stilistika |
verbalne prvine |
vizualno sporazumevanje |
besedilnost |
oglaševanje |
tiskani oglasi |
tiskani mediji |
slovenščina |
angleščina |
diplomske seminarske naloge |
translation |
stylistics |
verbal elements |
visual communication |
textuality |
advertising |
print ads |
print media |
Slovene |
English |
bachelor's theses
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Library/institution |
City | Acronym | For loan | Other holdings |
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Faculty of Arts, Central Humanities Library, Lj. | Ljubljana | FFLJ |
reading room 2 cop.
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Marjanović, Sara | ![]() |
Orel Kos, Silvana | 12620 |
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