Jezik in slog besedil v oglaševanju : slovenski in angleški oglasi v tiskanih medijih : diplomska seminarska naloga

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Jezik in slog besedil v oglaševanju : slovenski in angleški oglasi v tiskanih medijih : diplomska seminarska naloga

Marjanović, Sara

Pričujoča diplomska seminarska naloga obravnava jezikovno in slogovno primerjavo izbranih slovenskih in angleških oglasov v časopisih in revijah. V prvem delu so predstavljeni teoretični vidiki ... oglaševanja in opisane značilnosti oglasnega besedila. Sledi kratek oris zgodovine oglaševanja v tisku s prvim oglaševalnim besedilom in prvim časopisnim oglasom v slovenskem in angleškem prostoru. V drugem delu naloga definira vprašanje merila besedilnosti in pribesedilnosti, oglaševalskega namena in načina oglaševanja. Analiza slovenskih in angleških oglasov je narejena na podlagi uvrstitve oglasov slovenskega medijskega strokovnjaka Toma Korošca glede na določen oglaševalski namen in način oglaševanja.

Type of material - undergraduate thesis ; adult, serious

Publication and manufacture - Ljubljana : [S. Marjanović], 2021

Language - slovenian

COBISS.SI-ID - 83501059

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Library/institution	City	Acronym	For loan	Other holdings
Faculty of Arts, Central Humanities Library, Lj.	Ljubljana	FFLJ	reading room 2 cop.

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Marjanović, Sara
Orel Kos, Silvana	12620

Source: Personal bibliographies and: SICRIS

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