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Pop art tendencies in self-managed socialism : pop reactions and countercultural pop in Yugoslavia in 1960s and 1970s
Džuverović, Lina
This thesis explores forms of Pop Art on the territory of the former Yugoslavia in the 1960s and 1970s, seeking to identify its local variants. Yugoslavia, a single party state, built on the legacy ...of the anti-fascist Partisan struggle, principles of solidarity, egalitarianism, self-management and a strong sense of internationalism due to its founding role in the Non-Aligned Movement, was, at the same time, a country immersed in what has been termed 'utopian consumerism'. The thesis examines how Yugoslav artists during this period dealt with the burgeoning consumer society and media boom, kitsch and the Westernization of Yugoslav culture, phenomena which were ideologically at odds with the country's own socialist principles. Starting from an analysis of the role of the artist in post-war Yugoslav system of self-management, the thesis proposes that Pop in Yugoslavia can be read as a critical site of articulation and negotiation of that role. Yugoslavia's founding principles, formed as a legacy of the People's Liberation Struggle (1941-1945), were based upon self-management and the introduction of social property, with art being a democratizing force with a central emancipatory role in the building of the new socialist state. But socialist modernism gradually relegated culture to a more illustrative role, as a form of "soft power" for the Socialist Federal Republic of Yugoslavia. The thesis proposes a reading of artists diverse engagements with popular culture and materials as varied expressions of resistance to the severing of links with Yugoslavia's founding principles.
Type of material - dissertation
; adult, serious
Publication and manufacture - London : [L. Džuverović], 2017
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