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Sustainable branding : ethical, social, and environmental cases and perspectives"A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate ... social responsibility can be applied to the practicalities of brand management. By addressing a range of perspectives and their application to branding, the authors go beyond sustainable branding to question the role brands play in a wider sustainable society. Structured around three core parts - People, Planet and Prosperity - contributions from experts in the field consider the human dimensions of environmental change, identity and reputation, technology and innovation, waste management, public and brand engagement, environmental ecosystems and the circular economy. Combining theoretical insight and empirical research with practical application, each chapter includes real-life international cases and reflective questions to allow discussion, best-practice examples and actionable suggestions on how to implement sustainable branding activities. This book is perfect for academics, postgraduate and final year undergraduate students in sustainable branding, sustainable business, corporate social responsibility, brand management and communications. It provides a comprehensive treatment of the nature of relationships between environmental, economic, social, companies, brands, and stakeholders in different areas and regions of the world"--Type of material - proceedingsPublication and manufacture - Abingdon ; New York : Routledge, Taylor & Francis Group, 2021Language - englishISBN - 978-0-367-42881-5; 978-0-367-42882-2COBISS.SI-ID - 89645571
Other authors
Foroudi, Pantea |
Palazzo, Maria
Topics
Branding (Marketing) |
Green marketing |
Marketing |
Social aspects |
Branding (Marketing) |
Green marketing |
Marketing |
Social aspects |
znamčenje |
blagovne znamke |
trženje |
zeleni marketing |
zborniki
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Library/institution |
City | Acronym | For loan | Other holdings |
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University of Maribor Library | Maribor | UKM |
outside loan 1 cop.
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Foroudi, Pantea | ![]() |
Palazzo, Maria | ![]() |
Source: Personal bibliographies
and: SICRIS
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