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Pravorečno-besediloslovna analiza govorjenih oddaj na komercialnem Radiu Hit in nacionalnem Radiu Slovenija (program Val 202) : diplomsko delo
Bobnar, Jošt, 1996-
Komercialne radijske postaje morajo poslušalcem ugajati, saj se preživljajo izključno z oglaševanjem, zato jezik nikakor ne sme biti prepuščen naključju. Do poslušalca mora biti prijazen in domač, ...vseeno pa mora biti institucionaliziran. Z analizo sem ugotovil, da se voditelji komercialnih radijskih postaj približujejo poslušalcem na ravni narečnih leksikalnih izbir ter z nagovori, ki so najbolj neposreden način ustvarjanja kvaziinteraktivnih odnosov. Značilnost vsakodnevne govorice, ki se pojavlja v spontanem govoru voditeljev, so npr. diskurzni označevalci, značilna pa je tudi preprosta skladnja. Analiza govora na Valu 202 pa je pokazala, da so razlike, do katerih prihaja, v nagovoru poslušalcev med nacionalnim radiem in komercialnimi radijskimi postajami tudi posledica različne vloge medija in različnega načina financiranja.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Ljubljana : [J. Bobnar], 2019
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