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Strategic market managementAaker, David A., 1938-Type of material - bookEdition - 8th ed.Publication and manufacture - Hoboken, NJ : John Wiley & Sons, cop. 2008Language - englishISBN - 978-0-470-05623-3; 0-470-05623-1COBISS.SI-ID - 912862
Author
Aaker, David A., 1938-
Topics
Marketing |
Management |
Strategic planning |
management |
strateški management |
poslovno okolje |
struktura |
razvoj |
strategija |
trg |
konkurenčnost |
odnosi s strankami |
investicije |
smernice |
analiza |
management |
strategic management |
business environment |
structure |
development |
strategy |
market |
competitivity |
customer relationship |
investments |
guidelines |
analysis
Library/institution |
City | Acronym | For loan | Other holdings |
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University of Primorska University Library | Koper - Capodistria | UPUK |
outside loan 1 cop.
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Shelf entry
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Aaker, David A., 1938- |
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