ALL libraries (COBIB.SI union bibliographic/catalogue database)
13.
Trženjski splet podjetja IKEA : diplomsko delo (višješolski študij) = Marketing mix of IKEA company : graduation thesis (higher professional studies)
Šušteršič, Jeni
Predstavili smo teorijo in prakso trženja podjetja IKEA, ki je v 60 letih svojega obstoja postalo eno vodilnih na področju maloprodaje pohištva. Poudarili smo njeno poslanstvo, iz katerega izhaja ...njena tržna strategija, in pristop k izbiri ciljnih trgov. Prikazali smo, kako se v tem podjetju oblikuje trženjski splet, ki ga sestavljajo spleti izdelkov, cen, tržnih poti in tržnega komuniciranja. Opisali in analizirali smo tudi konkurenčne prednosti podjetja pri maloprodaji pohištva in predstavili družbeno odgovorni tržni koncept poslovanja podjetja, ki poleg ponudbe večje vrednosti kupcem upošteva tudi ohranjanje oz. povečanje blaginje družbe.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Ljubljana : [J. Šušteršič], 2002
It was not necessary to add the material to the shelf.
Bibliographic material was successfully added on shelf.
Adding bibliographical material on shelf was not successful.
Material is already on the shelf.
Permalink
URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year
Impact factor
Edition
Category
Classification
JCR
SNIP
JCR
SNIP
JCR
SNIP
JCR
SNIP
Select the library membership card:
DRS,
in which the journal is indexed
Database name
Field
Year
Links to authors' personal bibliographies
Links to information on researchers in the SICRIS system
Subject headings in COBISS General List of Subject Headings
Select pickup location
The material from the parent unit is free. If the material is delivered to the pickup location from another unit, the library may charge you for this service.
