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The role of moral foundations, anticipated guilt and personal responsibility in predicting anti-consumption for environmental reasonsCuliberg, Barbara ...In response to the growing importance of environmental issues, more and more consumers are turning to anti-consumption by reducing, rejecting, or avoiding consumption. Covering the intersection of ... sustainable consumption and anti-consumption, previous studies relied on socio-cognitive models to explain this decision. In order to extend their findings, we consider the moral and emotional perspectives to examine reducing consumption for environmental reasons in a particular context, i.e. air travel. It is against this backdrop that we propose a conceptual model that includes moral foundations as the main antecedent, followed by anticipated guilt and personal responsibility, while intention to reduce consumption (i.e. air travel) for environmental reasons, positive word of mouth about reducing air travel (WOM) and environmental activism represent the outcomes. The proposed model is tested on a sample of 511 respondents from a UK online consumer panel. Our results confirm the importance of moral foundations, anticipated guilt and personal responsibility and their interplay in the pre- diction of intention to reduce consumption for environmental reasons. Anticipated guilt influences WOM, while personal responsibility influences activism. In addition, intentions to reduce consumption for environmental reasons have a positive impact on WOM and environmental activism. There are several implications for public policy makers and NGOs that fight against climate change that derive from these findings, as well as research opportunities for academics interested in this topic.Source: Journal of business ethics. - ISSN 0167-4544 (Vol. 182, iss. 2, Jan. 2023, str. 465-481)Type of material - article, component partPublish date - 2023Language - englishCOBISS.SI-ID - 92704771
Author
Culiberg, Barbara |
Cho, Hichang |
Kos Koklič, Mateja |
Žabkar, Vesna
Topics
potrošnja |
varstvo okolja |
vedenje potrošnikov |
consumption |
environmental protection |
consumer behaviour
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Culiberg, Barbara | 28909 |
Cho, Hichang | |
Kos Koklič, Mateja | 24395 |
Žabkar, Vesna | 15495 |
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