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The aesthetic value of colours, their meanings, and experience
Kovačev, Asja Nina
The aim of the present study was to determine the aesthetic values, symbolic meanings, and experimental qualities of colours. Their aesthetic values were determined by ranking. The subjects were ...given a paper band with nine coloured squares on it. Their measure was 1 cm2. Te presented colours were: the three basic chromatic colours (red, blue, and yellow), four composed chromatic colours (orange, green, violet, and brown), and two achromatic colours (white and black). After ranking the subjects had to write down the meaning associations for each colour. Then they had to estimate the colours on the following dimensions: excitement, dynamics, pleasantness, symbolism, fantasy stimulation, thrillingness, modernity, optimisms, perfection, warmth, emotionality, significance, religiousness, pleasantness, playfullness, lightness, freedom, depth, enthousiasm, power, health, morality, saturation, and relaxation. The final rank was determined for all presented colours. Meaning association were categorised and each meaning cathegory was named according to the predominant meaning of the association. The average values on the experience dimensions were found out for each colour that was used in the experiment.
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