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Strategija trženja vin z Meranovega in ekonomska analiza : magistrsko deloŠtuhec, Petra, 1986-, kmetijstvoV magistrski nalogi smo analizirali prodajo vin z Meranovega med leti 2002 in 2019, obenem pa smo raziskovali zgodovinski pomen blagovne znamke Meranovo. Hkrati smo pregledali zakonodajo s področja ... varnosti živil, ki se navezuje predvsem na trženje različnih sort vina. Na podlagi pridobljenih podatkov iz leta 2019 smo razvili simulacijski model, ki zajema skupne stroške in skupne prihodke pridelave in predelave grozdja na posestvu Meranovo. Z elektronsko preglednico smo ocenili vse pomembnejše ekonomske parametre. Rezultati simulacijskega modela so pokazali, da je predelava grozdja ekonomsko upravičena, saj je koeficient ekonomičnosti večji od 1 (Ke = 1,19). Po pregledu literature lahko zaključimo, da je Meranovo prepoznavna blagovna znamka vin, ki temelji na tradiciji iz časov nadvojvode Janeza.Type of material - master's thesis ; adult, seriousPublication and manufacture - Maribor : [P. Štuhec], 2022Language - slovenianCOBISS.SI-ID - 99084803
Author
Štuhec, Petra, kmetijstvo, 1986-
Other authors
Pažek, Karmen |
Valdhuber, Janez |
Kramberger, Branko
Topics
Meranovo |
nadvojvoda Janez |
pridelava vina |
analiza trga |
simulacijski model |
Meranovo |
Archduke John |
wine production |
market analysis |
simulation model
Library/institution |
City | Acronym | For loan | Other holdings |
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Faculty of Agriculture and Life Sciences, Maribor | Hoče | FKMB |
reading room 1 cop.
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Štuhec, Petra, kmetijstvo, 1986- | |
Pažek, Karmen | 22514 |
Valdhuber, Janez | 16147 |
Kramberger, Branko | 05087 |
Source: Personal bibliographies
and: SICRIS
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