Market-based management : strategies for growing customer value and profitability

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Market-based management : strategies for growing customer value and profitability

Best, Roger J., 1945-

Type of material - textbook

Edition - 5th, international ed.

Publication and manufacture - Upper Saddle River (New Jersey) : Pearson Education : Prentice Hall : Pearson Education International, cop. 2009

Language - english

ISBN - 978-0-13-813396-2; 0-13-813396-4

COBISS.SI-ID - 9988380

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Best, Roger J., 1945-

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Library/institution	City	Acronym	For loan	Other holdings
Faculty of Economics and Business, Maribor	Maribor	EPF	outside loan 1 cop.
Vocational College for Catering, Wellness and Tourism Bled	Bled	VSGTBL	outside loan 1 cop.

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Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Best, Roger J., 1945-

Source: Personal bibliographies and: SICRIS

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